Here's a breakdown of what I do, how I do it, and the kind of results I aim for. Each area represents hands-on experience and continuous learning.
🔍 SEO & Search Optimization
From technical audits to content strategy, I help websites get found. I focus on sustainable, white-hat approaches that build long-term organic visibility.
Technical SEO
Local SEO
Content Optimization
Keyword Research
Schema Markup
Core Web Vitals
Site Audits
Example: Conducted a comprehensive technical audit for a local business site — identified and fixed crawl issues, implemented structured data, and optimized page speed, leading to measurable improvements in search visibility.
📝 Content Strategy
Content that serves both readers and search engines. I plan, create, and optimize content that builds authority and drives meaningful traffic.
Editorial Planning
Topic Clustering
Content Briefs
E-E-A-T Optimization
Blog Management
Example: Developed a topic cluster strategy around core service pages, creating supporting content that strengthened topical authority and improved rankings for competitive terms.
📈 Digital Marketing
Full-stack digital marketing — from social media presence to email campaigns and analytics. I focus on data-driven decisions and authentic engagement.
Social Media
Email Marketing
Analytics
Campaign Management
Audience Growth
Example: Built and managed social media profiles across multiple platforms, growing organic engagement through consistent, value-driven content and community interaction.
💻 Web Development
Clean, fast, accessible websites. I build with modern standards and prioritize performance, responsiveness, and user experience.
HTML/CSS/JS
WordPress
Static Sites
Responsive Design
APIs
Performance
Example: Built this very site — a clean, static HTML site deployed on Cloudflare Pages with perfect Lighthouse scores, semantic markup, and structured data.
🤖 AI Integration
Practical AI applications for real workflows. I use AI tools to enhance productivity, automate repetitive tasks, and augment creative processes.
Prompt Engineering
Workflow Automation
AI-Assisted Content
Tool Integration
Process Optimization
Example: Designed automated workflows that combine AI content assistance with human editorial oversight, maintaining quality while significantly reducing production time.