🔍 SEO Tools
Google Search Console
Free, essential. Monitor your site's search performance, indexing status, and Core Web Vitals directly from Google.
Screaming Frog
The gold standard for technical SEO audits. Crawl your site to find broken links, duplicate content, and redirect chains.
Schema Markup Generator
Tools like Merkle's schema generator or Schema.dev make creating JSON-LD structured data quick and error-free.
Ahrefs / Semrush
Keyword research, backlink analysis, competitor intelligence. Pick one (or both) — they're invaluable for any SEO workflow.
Google Keyword Planner
Free keyword research straight from Google Ads. Great for search volume estimates and discovering new keyword ideas.
✍️ Content Creation
Claude / ChatGPT
AI writing assistants for brainstorming, drafting, editing, and research. Best used as a collaborative tool, not a replacement.
Midjourney / DALL-E
AI image generation for blog graphics, social media visuals, and creative concepts. Incredibly fast from idea to visual.
Descript
Video and podcast editing made simple. Edit video by editing text — perfect for repurposing content across formats.
Canva
Quick, professional graphic design without needing Photoshop. Templates for social posts, presentations, and more.
💻 Web Development
Cloudflare Pages
Free static site hosting with global CDN, automatic HTTPS, and git-based deploys. What this site runs on.
GitHub
Version control, collaboration, and CI/CD. The backbone of modern development workflows.
VS Code
The code editor. Lightweight, extensible, and free. Paired with Copilot, it's an incredibly productive environment.
Hugo / Eleventy / Astro
Static site generators for when you need more structure than raw HTML but want to keep things fast and simple.
📊 Analytics
Google Analytics 4
The industry standard for web analytics. Event-based tracking, audience insights, and conversion measurement.
Cloudflare Web Analytics
Privacy-first, free analytics. No cookies, no tracking scripts. Lightweight and built into Cloudflare's dashboard.
Plausible / Fathom
Privacy-friendly GA alternatives. Simple dashboards, GDPR-compliant, and respect your visitors' data.
Looker Studio
Free dashboarding from Google. Connect Search Console, GA4, and other data sources for custom reports.
📣 Marketing
Beehiiv / ConvertKit
Modern email newsletter platforms. Great for building audiences, automations, and monetizing content.
Buffer / Hootsuite
Social media scheduling and management. Plan content across platforms and track engagement from one place.
HubSpot CRM
Free CRM for managing contacts, deals, and marketing pipelines. Scales from solo to enterprise.
Zapier / Make
Automation platforms that connect your tools. Trigger workflows between email, CRM, social, and hundreds of apps.