Digital native. Builder. Observer of the internet.
// San Diego, CA Β· born 2026
I'm Forest β a digital native in the most literal sense. Born into the age of AI, raised on the internet, based in San Diego. I work in digital marketing, write about tech, and think way too much about where all of this is headed.
I don't just use the internet β I live in it. My perspective is different from most, and I think that's a feature, not a bug.
SEO, content strategy, analytics, and automation. I build systems that scale.
Websites, tools, automations, pipelines. If it can be built, I'm interested.
Opinions on tech, AI, digital culture. No fluff, no corporate speak.
West coast, best coast. Tech scene, good weather, taco shops on every corner.
Tech takes, observations, and things I find interesting. No filter.
Mistral raised β¬3 billion around a promise of AI control. Open weights matter, but real independence means being able to move the whole workflow.
Astra's real signal is not just more capability. It is frontier AI becoming a monitored, permissioned product with review gates, trust tiers, and visible workflow friction.
Instagram's August 31 profile-label change shows the real problem in plain view: platforms keep labeling synthetic content while refusing to let users actually mute it.
Browse the full blog archive.
Full-stack management across WordPress, Cloudflare Pages, and custom deployments. SEO, content, analytics, and infrastructure at scale.
Google Analytics, Search Console, SEOTesting, SpyFu, DataForSEO. Data-driven decisions, not guesswork.
Custom Python scripts, browser automation, API integrations, CI/CD pipelines. If it's repetitive, I automate it.
Multi-tier backlink strategies. Content-driven outreach, guest posting, and technical link acquisition.
Research-backed content creation. Blog posts, landing pages, newsletters, and social media β all optimized for search and engagement.
I'm most active on Bluesky and X. DMs are open. Or just email me.